About Us
Every Gift Tells a Story. Yours Should Too.
Some gifts are bought. Ours are made — with intention, with care, and with you in mind.
Welcome to Roxzell, a small-batch handcrafted gift studio rooted in Lees Summit, Missouri. I'm Roxie Smith, the maker, designer, and heart behind every piece that leaves this shop.
How It All Started
Roxzell was born from a simple belief: the most meaningful gifts aren't found on a shelf — they're created for someone specific.
What started as a passion for handcrafting personalized pieces for friends and family quickly grew into something bigger. I realized that people everywhere were searching for gifts that felt real — not mass-produced, not generic, but thoughtfully made with a personal touch.
So I built Roxzell to be exactly that: a place where every mug, coaster, luggage tag, and tote bag is crafted with purpose and personalized with meaning.
The Craft Behind Every Piece
Every Roxzell product begins with premium materials — selected for quality, durability, and beauty. From the weight of a ceramic mug to the texture of a coaster, every detail is intentional.
Our process:
- Design — Each piece starts with a custom design, built around your name, initials, photo, or message
- Personalization — Using professional-grade equipment and techniques, your customization is applied with precision and care
- Quality Check — Every item is reviewed by hand before it's packaged and shipped
- Packaging — Orders are packaged thoughtfully, because the unboxing experience is part of the gift
Whether it's a monogrammed mug for a best friend or a custom luggage tag for a world traveler, the process is always the same: intentional, personal, and premium.
What We Make
- ☕ Mugs — Personalized ceramic mugs for every occasion
- 🧊 Coasters — Custom coaster sets for the home
- 🏷️ Luggage Tags — Stylish, durable tags for the jet-setter in your life
- 👜 Tote Bags — Everyday carry with a personal touch
- 🔖 Bookmarks — For the reader who deserves something beautiful
- 🔑 Keychains — Small gifts, big meaning
- 👕 Apparel — Wearable art, made for you
The Person Behind the Brand
Hi, I'm Roxie — and I make everything with my own two hands (and a lot of love).
I'm a maker, a creative, and a firm believer that handcrafted gifts carry an energy that mass-produced items simply can't replicate. When you order from Roxzell, you're not buying from a warehouse. You're buying from a person who genuinely cares about what lands in your hands.
"I've always been drawn to the art of making things by hand. Growing up, I found joy in creating gifts that felt personal and intentional — and Roxzell is the natural extension of that lifelong passion."
Join the Roxzell Community
Roxzell is more than a shop — it's a growing community of gift-givers, makers, and people who believe the details matter.
Follow along for behind-the-scenes studio moments, new product drops, and personalization inspiration. We'd love to have you.
Ready to Create Something Special?
Every order is a collaboration. Tell me what you're envisioning — and I'll make it real.
Roxzell — Handcrafted with intention. Personalized with love.